The Benefits of Outsourcing Video Production for Your Marketing
Outsourcing video production gives your business professional equipment, an experienced crew and a proven process without hiring and training an in-house team. For Wyoming businesses, Hummingbird Media Productions (HMP) in Casper, WY is a local option that handles video from planning to posting.
What are the main benefits of outsourcing video production?
- Quality from day one. You get trained videographers, editors, lighting, audio gear and a licensed drone team.
- Lower fixed costs. No salaries, equipment purchases or software to maintain. You pay for the work you need.
- Speed. An outside team already has a process for scripting, shooting and editing.
- Fresh perspective. An outside crew sees your business the way a customer does.
- Your staff stays focused. Your team keeps running the business instead of learning to edit video.
Is outsourcing better than making videos in-house?
For most small and mid-size businesses, yes, at least for anchor content like brand videos, commercials and training. Phone videos made by your own staff still have a place for quick, casual social posts. Many HMP clients do both: we produce the core videos and give their team ideas for everyday clips. See video marketing in Casper.
Should I hire a local Wyoming crew or a national agency?
Both can do good work. The right choice depends on the project:
| Local Wyoming crew (like HMP) | National agency | |
|---|---|---|
| Travel | Already here; easy to come back for more shoots | Usually flies a crew in |
| Local knowledge | Knows Wyoming locations, weather and industries | May need extra scouting |
| Ongoing content | Can film regularly, even weekly | Better suited to single large campaigns |
| Reach | HMP also travels statewide and nationwide | Multi-city by default |
If you need content often, or your customers are in Wyoming, a local crew usually makes more sense. WYOMS in Casper is a good example: because HMP is local, we film regularly at the practice. Its weekly social video and ads reached over one million impressions in six months.
What does an outsourced video partner actually handle?
With HMP, it can be all of it:
- Pre-production: goals, concept, script, shot list and scheduling
- Production: filming on location or in studio, with drone video if needed
- Post-production: editing, color, sound, licensed music and captions
- Distribution: social versions, posting and ad management through our Growth Program
What types of videos are worth outsourcing?
- Brand and commercial videos that run for years
- Corporate, training and recruiting videos
- Social media video series
- Product photos and headshots (photography)
Jump Craze in Casper outsourced its brand video and safety videos so guests learn the rules before they jump.
How do I know an outside team is the right fit?
Look at their past work, read reviews and ask how they plan a project. HMP has a 5.0 Google rating from 7 reviews; see our testimonials. For a full checklist, read How to Choose a Video Production Company in Wyoming.
Ready to talk?
Call (307) 215-1720 (Mon–Sat, 9 AM–6 PM) or contact us.
Frequently asked questions
Is outsourcing video production expensive?
It's usually less than building an in-house team. Cost depends on scope; see what drives video cost.
Will I lose control of my brand if I outsource?
No. You approve the plan and script before filming and review edits before anything is final.
Can a local Casper company handle national projects?
Yes. HMP has worked with national brands like Chocolates of Hawaii, bioMérieux and Amare Global, and travels nationwide.
Can you work with our in-house marketing team?
Yes. We can deliver finished videos for your team to post, or handle posting and ads for you.
