When someone in Casper searches for "dentist near me," "HVAC repair" or "best burger in Casper," the first thing they usually see isn't your website. It's your Google Business Profile: the box with your reviews, hours, photos and directions in Google Search and Maps. For many local businesses, it's the most viewed page they have.
Most businesses upload a logo and a few photos and call it done. Adding short, useful videos is a simple way to make your profile more helpful and more memorable than the competition's.
Google's video requirements
Google keeps the rules simple. According to Google's Business Profile help center (checked October 2026), videos you add to your profile should be:
- Up to 30 seconds long
- Up to 75 MB in file size
- 720p resolution or higher
Videos also need to follow Google's content policies. They should be taken at or about your business, and show the real thing. Google reviews uploads, so it can take a little while before a new video appears.
One important note: this is different from a verification video, which Google sometimes requests to confirm you run the business. Verification videos have their own rules (they're recorded live and unedited from a phone). The tips below are about the marketing videos you add to your profile.
Why add video to your profile?
Google hasn't said that videos directly boost your ranking, and we won't pretend otherwise. But your profile is a sales tool, not just a listing. Video helps in a few practical ways:
- It answers questions fast. What does the place look like? Where do I park? Who's going to help me?
- It builds trust. Seeing real people and a real space makes a business feel safe to call.
- It keeps your profile fresh. An active, up-to-date profile looks like a business that's open and paying attention.
- It sets you apart. When three businesses show up side by side, the one with real video stands out.
8 short videos every local business should add
Thirty seconds isn't long, so each clip should do one job:
- The welcome. The owner or manager says hello and shares what you do in a sentence or two.
- The walk-in. Show the outside of your building, the entrance and parking, so first-time visitors know exactly where to go.
- The tour. A quick look at your lobby, showroom, shop or dining room.
- Meet the team. Friendly faces make the first call easier.
- Your work in action. A technician on a job, a chef plating a dish, a stylist finishing a cut.
- Products or services. Highlight your most popular offer.
- A customer story. A short testimonial from a happy customer (with their permission, of course).
- Seasonal updates. New menu items, holiday hours or an upcoming event.
Tips for profile videos that look professional
- Use good light. Daylight or a well-lit interior makes a big difference.
- Keep it steady. Use a tripod or gimbal, or let a professional handle it.
- Think about sound. Many people watch muted, so make the visuals tell the story and add text when needed.
- Shoot horizontal and vertical. Your profile, website and social media all use different shapes, so capture both if you can.
- Skip heavy branding. Google wants your profile to show the real business, so avoid uploading pure ads or slideshows of logos.
- Update it regularly. Add new clips every few months so your profile never looks stale.
What to avoid
A few things can get a video rejected, or simply make your profile look worse:
- Stock footage or generic clips that don't show your actual business
- Long promotional videos trimmed awkwardly to fit the 30-second limit
- Blurry, dark or shaky footage, since it reflects on your business
- Customers or employees on camera without their permission
- Outdated videos showing old signage, a previous location or staff who have moved on
Also remember that customers can upload their own photos and videos to your profile. You can't control everything they post, but you can make sure your own content shows the business at its best. And if something inappropriate appears, Google lets you report it.
Where to upload
You can add videos from the Business Profile tools in Google Search or Google Maps, on a computer or phone. Look for the option to add photos and videos, choose your file and upload. Then check back after Google reviews it to make sure it's live.
Get more out of every shoot
Here's the best part: you don't need a separate shoot for your Google profile. When we film content for your website, social media or ads, we can easily pull short clips that meet Google's requirements. One planned shoot day can feed your Google Business Profile, Instagram, Facebook and website all at once.
Don't forget the rest of your profile
Video works best on a complete profile. Make sure your:
- Business name, phone number and hours are accurate everywhere online
- Categories match what you actually do
- Description explains your services and the area you serve
- Photos are recent and high quality
- Reviews get a friendly reply
Let us help
Your Google Business Profile is one piece of a bigger local marketing plan. We help Casper businesses plan, film and use video everywhere their customers are looking. Learn how it fits together on our video marketing page, or see how we create short-form clips on our social media video page.
Want profile videos that make your business stand out? Contact us or call/text (307) 215-1720.
Frequently asked questions
How long can a Google Business Profile video be?
Google's current guidelines allow videos up to 30 seconds, up to 75 MB, at 720p resolution or higher.
Will video improve my Google ranking?
Google hasn't said that videos directly affect ranking. They do make your profile more helpful and trustworthy, which can lead to more calls and visits.
Can you film videos for our Google profile?
Yes. We can capture profile-ready clips during any shoot, along with content for your website and social media.
